It all started with friends. Friends from different corners of the world who came to Egypt eager for adventure but left frustrated by the lack of tours that matched their tastes—or their budgets. Each time, they turned to me. I became their unofficial guide, curating personal tours, helping them avoid scams, and showing them the side of Egypt tourists rarely get to see. And each time, I saw their eyes light up with joy at tasting authentic Egyptian culture.

At first, I thought it was just me helping out a few friends. But then it kept happening—again and again. The twist? What I thought was simply hospitality became a revelation: this wasn’t just my friends’ problem. It was a weakness in the entire tourism market. Tourists were craving safety, fairness, and authenticity, yet technology, the very tool that could solve it, was barely being used.

That’s when Rafiky was born. Not just as an app, but as a promise: to make every traveler feel welcome, safe, and connected. At its heart, Rafiky is about friendship, cultural understanding, and accessibility—values deeply rooted in Egypt’s spirit. And it’s also about empowerment: giving locals the chance to share their culture proudly and fairly.